STEP 2 of 7

What to expect during the Storyboard stage of your journey:

  • A hand-drawn storyboard including all your scenes from the Creative Treatment.
  • A corresponding section of the Script for each scene of the Storyboard.
  • A scene by scene walkthrough of your storyboard with us, to go over any questions you may have.

Up until this point, you have received the Creative Concept and Script which has been reviewed and revised. The next step is to bring the words of the creative treatment into hand drawn sketches that represent them. Think of the Storyboard stage as the skeleton of your video; We are creating the framework for the illustrator and finding any red flags early on in the process, so that the next stages go smoothly.

The main purpose of the Storyboard is to give you an early look at your scenes to look at pacing, scene structure, scene composition, and transitions. It gives us a first look at the visuals and a new perspective on the story as a whole. It’s the perfect in-between stage between the Creative Concept and Style Frames, letting you visualize each scene before they are fully designed.


Storyboard Example from a project with Metrus Energy – see the full video here.


The biggest benefit of having a hand-drawn Storyboard is that you can more accurately identify any red flags that might not have been recognizable in the written description of the visuals (the Creative Treatment). With each section of the Creative Treatment now fully drawn out, we can make adjustments to any scene prior to designing them in the Style Frame stage that follows. Identifying these red flags in the Storyboard stage ultimately allows us to save time.

With the complexity of colours, textures, and fully designed scenes, changes have a much larger turnaround time, so it’s best to find possible complications early and have a more polished framework to deliver to the illustrator.

By being able to take a step back and flip through the scenes in sequential order, we can start to really visualize how the video is going to look. We can start to review, more critically, the pacing and flow of each scene and make sure everything is moving at a rate that strengthens the story.

The storyboard stage is where everything starts to come together, transitioning from concepts and written story, to visualizations and graphic design.

Once you have approved the Storyboard, the next step it’s your first look at the fully polished scenes.


Read about the next step in your journey – Style Frames.

Robert Johnson